Better Messaging Won’t Solve Our Political Problems

It’s tempting to think that better messaging is the key to advancing good policy and getting big political wins.

Think tanks, pollsters, cable news pundits, and elected officials constantly debate which messages will be the most effective at moving public opinion and mobilizing people to vote. It’s also easy (and fun!) to debate messaging. It’s something everyone who speaks and writes about politics feels qualified to do.

But the truth is that messaging choices often don’t matter as much as we think they do. Far more…

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